Yama Privacy Policy

Last updated: 19.05.2025

Yama (“we”, “our”, or “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website yama.no, and your rights under the General Data Protection Regulation (GDPR).

Data controller

The data controller for your personal data is:

Freudian Kicks AS, Org.nr. 997 370 326, operating under the brand name Yama.

Oslo, Norway

Email: [email protected]

Phone: +47 928 91 842

Personal information we collect

Information you provide voluntarily:

Email address and name, when you:

  • Sign up for our newsletter.
  • Contact us directly via email or phone.

Information collected automatically:

We use technologies such as cookies and tracking pixels to collect:

  • Technical data: IP address (anonymised), browser type/version, device type, language, time zone.
  • Usage data: Pages visited, referring URL's, session duration, clicks.

Collected via:

  • Google Analytics.
  • Meta (Facebook) Pixel.
  • Mux (video player performance and diagnostics).

Legal basis for processing

We rely on the following lawful bases for processing your personal data:

  • Consent: For sending marketing emails and setting cookies (analytics and advertising).
  • Legitimate interests: To respond to inquiries and provide customer support.
  • Legal compliance and obligation: To comply with applicable laws and regulations.

How we use your personal information

We use your data to:

  • Send you newsletters and promotional emails (only with your consent).
  • Analyse website usage and performance.
  • Improve our services and customer experience.
  • Show relevant ads via meta (if consent is given).
  • Display video content via embedded players (Mux).
  • Respond to your questions or support requests.

Who we share your data with

We only share your personal information when necessary, and only with trusted partners, such as:

  • Email marketing providers (Mailchimp).
  • Analytics services (Google Analytics).
  • Advertising platforms (Meta/Facebook Ads).
  • Video streaming services (Mux).

We work only with established third-party service providers that have stated commitments to privacy and data protection. We carefully review their privacy policies, data practices, and security measures to ensure they align with our standards and the expectations of GDPR. We do not sell or rent your personal data to anyone.

International transfers

Some of our service providers (e.g., Google, Meta, Mailchimp) may process your data outside of the European Economic Area (EEA), including in the United States.

In such cases, we ensure appropriate safeguards are in place, such as:

  • Data processing agreements (DPAs).
  • Reviewing settings to make sure third parties are GDPR compliant.

Data retention

We retain your personal data only as long as necessary for the purposes outlined in this policy, or as required by law.

  • Newsletter data: Retained until you withdraw, consent or unsubscribe.
  • Analytics data: Retained according to Google's settings (typically. 14-16 months).
  • Support inquiries: Retained as needed for service continuity.

Your rights under GDPR

If you are located in the EEA, you have the right to:

  • Access your personal data,
  • Correct inaccurate or incomplete personal data,
  • Request deletion of your personal data,
  • Restrict or object to how we process your personal data,
  • Receive your personal data in a portable format,
  • Withdraw your consent at any time,
  • Not to be subject to automated decision-making,
  • File a complaint with your local data protection authority (Datatilsynet in Norway).

To exercise your rights, please contact us at [email protected].

Cookies and tracking technologies

We use cookies and similar technologies to ensure website functionality, measure traffic (Google Analytics) and deliver personalised ads (Meta Pixel). You can manage your cookies preferences at any time via your browser settings or our cookie banner.

We use cookies and similar technologies to:

  • Ensure website functionality,
  • Measure website traffic (Google Analytics),
  • Deliver personalised ads (Facebook/Meta Pixel).

You will be presented with a cookie banner when you first visit our website. You can:

  • Accept or decline non-essential cookies,
  • Manage or withdraw your consent at any time,
  • Control cookies via your browser settings.

We only set cookies for analytics and marketing purposes if you actively opt in. Essential cookies required for the website to function are always enabled.

For more details, see our cookie policy.

Opt-out of tracking/ads

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected].

Freudian Kicks,

Oslo, Norway