Yama — Crafting Rock-Solid Experiences
OUTDOORS BY NATURE
We move differently. Through the city, out into the world. No seasons define us. No trends drive us. Built for purpose and built on experience.
We make quality that endures, quality you can feel. Quality that no trend can limit. We exist to get you out ‘there’– wherever ‘there’ is.
Inspired by comfort, designed for life on the go. We combine city style with functionality the outdoors have taught us. Hike. Ski. Surf. Or wander.
Outdoors isn’t where we go. It’s who we are. Caring for what we create is part of our DNA. Comfort is simplicity, and simplicity is: Fewer pieces. Better made. Endlessly versatile.
This is simplicity. This is comfort. We are Yamaneers. Together, we are outdoors by nature.
OUTDOORS BY NATURE
Inspiration
Yama means “mountain” in Japanese — a symbol of balance between nature, movement, and stability. We combine functionality, timeless aesthetics, versatility, and longevity into pieces that flow effortlessly between city and wilderness. Yama is a lifestyle for those who value quality, wherever they are, from city streets to mountain ranges and open landscapes.
PRACTICAL AND TIMELESS QUALITY
MATERIALS
LAYERING PIECES
About Us
Yama will launch in the autumn of 2025. Born in Norway, shaped by nature and the needs of modern movement, Yama builds on a shared belief in purposeful design and lasting quality.
Rooted in movement, form, and function—and inspired by Nordic minimalism—we create versatile layering pieces crafted with intention using responsible materials and a circular approach driven by purpose, durability and longevity. Behind Yama stands a broad and growing network of adventurers, aesthetes, designers, and brand builders—people with deep experience in outdoor performance, fashion, and creative direction, with a shared vision of how a brand can inspire and connect.
Yama is a platform for collaboration, for movement, and for shaping a more conscious approach to clothing. Made to traverse - from city streets to mountain ridges and open landscapes.